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“Today, marketing success requires both the wizard and the wand. In this thorough (and thoroughly modern) book, Roetzer provides the map for the human and technology aptitude required to make marketing that’s measurable. Highly recommended.”

— JAY BAER (@JayBaer), New York Times bestselling Author of Youtility

Brent Beshore Marketing Blueprint Review Follow on twitter

“ROI is the often-elusive holy grail of every marketer and Roetzer delivers a must-read guide to understanding the talent, technology, and strategy necessary to drive measurable results repeatedly.”

— BRENT BESHORE (@BrentBeshore), Founder, adventur.es

Scott Brinker Marketing Blueprint Review Follow on twitter

“There’s a new class of professionals in marketing: hybrid marketers who combine traditional marketing creativity with tech-savvy mastery of marketing software and sharp analytics skills. Paul brilliantly describes this new talent, how to find and grow it, and how to harness it to supercharge your marketing performance.”

— SCOTT BRINKER (@chiefmartec), CTO, ion interactive, and Author/Editor, chiefmartec.com

Andrew Davis Marketing Blueprint Review Follow on twitter

“Profoundly simple, elegantly realistic and infinitely helpful. The Marketing Performance Blueprint is much more than a guide to outperforming your competition, it’s a framework designed to help you re-think, revise, and reinvent the way you measure your success in a digital age.”

— ANDREW DAVIS (@TPLDrew), Author, Brandscaping: Unleashing the Power of Partnerships

Ann Handley Marketing Blueprint Review Follow on twitter

“Technology isn’t just marketing’s friend; it’s its lifeline. Paul’s book shows marketers how the impossible is now possible.” 

— ANN HANDLEY (@annhandley), Coauthor of Content Rules, and CCO of MarketingProfs

Mitch Joel Marketing Blueprint Review Follow on twitter

“If you think that marketing is about out-spending and shouting louder than your competition, then The Marketing Performance Blueprint is for you. Roetzer does a phenomenal job of demonstrating the power of just how much marketing, strategy and technology has changed to make brands so much more efficient. If you’re still worrying about likes, friends and followers and not working on the true performance of your marketing spend, you really need to read this book and deploy the thinking of it in your organization. Now.”

— MITCH JOEL (@mitchjoel), President, Twist Image, and Author, Six Pixels of Separation and CTRL ALT Delete

Jeff Rohrs Marketing Blueprint Review Follow on twitter

“The Marketing Performance Blueprint is a breath of fresh air in the sea of overhyped, jargon-filled tomes that line most marketers’ bookshelves today. If you want to learn how to prioritize your marketing investments and generate more sales, this is the book for you.”

— JEFFREY K. ROHRS (@jkrohrs), VP, Marketing Insights at ExactTarget and Author, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers

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“Whether you’re an entrepreneur, CMO, or marketer, The Marketing Performance Blueprint will open your eyes to key challenges marketers face today and how you can outthink, not outspend, the competition. Roetzer understands the inbound transformation that is happening and shows you how to build marketing that can drive results with today’s empowered buyers.”

— MIKE VOLPE (@mvolpe), CMO, HubSpot

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